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How to connect Shopify to Facebook & Instagram shops


Instagram shop display

After successfully connecting a clients Shopify store to Facebook & Instagram I thought I would share the steps I took here. Follow the steps below to get your products on social


Not every account will be the same and Meta is always adding updates so if you do not see the same as screen shots below please know they may have updated it.


STEP 1: Verify your Domain

  • Go to your Meta Business Manager

  • Under the tab, Brand Safety click on Domains and then add your domain.

meta business settings - domains

  • You need to then head back to Shopify and place the given meta tag in your code of your website. Edit code > Add meta tag to the <head> section of your domain home page.

shopify home page - actions taken

STEP 2: Add assets

  • In Meta Business Settings go to Users tap > People and Add Assets.

Meta business settings - people
  • Click on each asset type and tick your name and give yourself full control on your business page. Make sure to give yourself access to Catalogs once connected to Shopify. Save changes.

Assign assets to people

Step 3: Continue setup in Shopify


  • Under the tab Sales Channel look up Facebook Channel in App search.

  • Tap begin or continue setup

shopify facebook app
shopify instagram app
  • Shopify will ask you to connect to your personal facebook account and then following the next steps.

shopify set up facebook shop

STEP 4: REQUEST REVIEW

  • You can request review through your Meta Business Manager > Commerce Manager

OR

  • Login to your Instagram account and go to Settings > Business > Set up a shop and follow the prompts

  • In Commerce Manager you can create and manage your catalogs and edit how your shop displays on Facebook and Instagram.


Set up instagram shops


STEP 5: EXTRA TIPS

  • If you are not approved and want to understand why then head to your Meta Business Manager > Account Quality and see what the issue is. You can fix the issue and send an appeal. It will be reviewed and hopefully your shop will be connected.



If you are struggling to connect your Shopify store to Facebook and Instagram try these steps.

If you are unsuccessful let me know how I can help. Message me on social or email me at info@tmossmarketing.com




 
 
 

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Social media manager, content creation, and marketing strategist supporting creative women so they can focus on making beautiful products while attracting their dream clients.  

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